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subject:"Pharmaceuticals"
~person:"Blachnik, Kerstin"
~person:"Simmons, Joseph P."
~subject:"Pharmazeutische Industrie"
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Search: subject_exact:"OTC-Arzneimittel"
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Pharmaceuticals
Pharmazeutische Industrie
Arzneimittel
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Rezeptfreies Arzneimittel
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Blachnik, Kerstin
Simmons, Joseph P.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Strategische Allianzen zur Digitalisierung der Patient Journey im deutschen OTC-Pharmamarkt : ein Kategorisierungsmodell zur Evaluierung von Ausprägungen Strategischer Allianzen
Blachnik, Kerstin
-
2022
Persistent link: https://www.econbiz.de/10013382165
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Preferences for enhancement pharmaceuticals: the reluctance to enhance fundamental traits
Riis, Jason
;
Simmons, Joseph P.
;
Goodwin, Geoffrey P.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 495-508
Persistent link: https://www.econbiz.de/10003768688
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