//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Print advertising"
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of hospitality marketing & management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
Advertising effects
17
Werbewirkung
17
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
9
Markenführung
9
Advertising
6
Werbung
6
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
Gastronomie
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Printwerbung
3
Restaurant industry
3
China
2
Cultural identity
2
Destination management
2
Destinationsmanagement
2
Emotion
2
Kulturelle Identität
2
Tourism marketing
2
Tourismusmarketing
2
Website
2
Age group
1
Altersgruppe
1
Apulia
1
Apulien
1
Brand
1
Brand hearsay
1
Business cycle
1
Canada
1
Celebrity chefs
1
Chain steakhouse image
1
Communication
1
Confidence
1
Corporate Social Responsibility
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Bao, Yeqing
1
Kim, Youn-Kyung
1
Landry, Timothy D.
1
Morosan, Cristian
1
Xu, JuanJuan
1
Yoon, Donghwan
1
Published in...
All
Brand management in emerging markets : theories and practice
Journal of hospitality marketing & management
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Economics and business review
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
European retail research
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
2
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
3
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->