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subject:"Print advertising"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"advertising"
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Consumer behaviour
advertising
Advertising effects
53
Werbewirkung
53
Konsumentenverhalten
21
Advertising
18
Werbung
18
Belgien
15
Belgium
15
Brand management
14
Markenführung
14
Product Placement
14
Product placement
14
Brand image
10
Fernsehwerbung
10
Markenimage
10
Television advertising
10
Emotion
6
Internet marketing
6
Online-Marketing
6
Brand
5
Brand placement
5
Computerspiel
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Markenartikel
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Psychology of advertising
5
Target group
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Video game
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Werbepsychologie
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Children
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Fernsehprogramm
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Persuasion knowledge
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Television programme
4
Advertising planning
3
Bibliometrics
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Bibliometrie
3
Brand extension
3
Gender
3
Geschlecht
3
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English
23
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Pelsmacker, Patrick de
Gierl, Heribert
28
Dens, Nathalie
21
Septianto, Felix
20
Diehl, Sandra
13
Eisend, Martin
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Muehling, Darrel D.
12
Matthes, Jörg
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Rosengren, Sara
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Naderer, Brigitte
9
Smit, Edith G.
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Bang Nguyen Viet
8
Chan, Kara
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kareklas, Ioannis
8
Mueller, Barbara
8
Sar, Sela
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Chang, Chun-Tuan
7
Esch, Franz-Rudolf
7
Hatzithomas, Leonidas
7
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International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of marketing communications
2
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
23
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
1
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