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subject:"Privater Konsum"
~person:"Pitt, Leyland F."
~subject:"Produktgestaltung"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
~type_genre:"Mehrbändiges Werk"
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Privater Konsum
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Social web
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Pitt, Leyland F.
Arsal, Irem
1
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1
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Barnes, Nora Ganim
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Mathios, Alan D.
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Valck, Kristine de
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California management review
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
2
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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