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subject:"Produktdifferenzierung"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Substitution von Produkten"
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Produktdifferenzierung
Consumer behaviour
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Mowen, John C.
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Park, Sojin
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Journal of consumer behaviour : an international research review
Journal of marketing research : JMR
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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International journal of Indian culture and business management
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International journal of production economics
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International journal of the economics of business
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of organizational behavior management
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Journal of targeting, measurement and analysis for marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Replacement purchase decisions: on the effects of trade-ins, hedonic versus utilitarian usage goal, and tightwadism
Park, Sojin
;
Mowen, John C.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 123-131
Persistent link: https://www.econbiz.de/10003485342
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