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subject:"Produktentwicklung"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"India"
~subject:"Innovation adoption"
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Produktentwicklung
India
Innovation adoption
Mobile phone
6
Mobiltelefon
6
Consumer behaviour
5
Konsumentenverhalten
5
Mobile communications
4
Mobilkommunikation
4
Indien
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Advertising
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Advertising effects
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Mobile Marketing
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Mobile marketing
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Werbewirkung
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Werbung
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4A's
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Addiction
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Communication
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Consumer attitudes
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Credibility
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Factor analysis
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Faktorenanalyse
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Gesundheit
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Glaubwürdigkeit
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Health
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Information technology
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Internet marketing
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Ländlicher Raum
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Mobile Business
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Mobile advertising
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Mobile business
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Nokia
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Online-Marketing
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Rural
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Rural area
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SMS
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Sucht
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Telecommunications industry
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Telekommunikationssektor
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Reddy, T. Ravindra
2
Lakshmi, N. Rajya
1
Sarkar, Dev Narayan
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
International journal of business innovation and research
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of retailing and consumer services
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
International journal of Indian culture and business management
4
International journal of innovation and technology management
4
International journal of technology marketing : IJTMkt
4
Management information systems : mis quarterly
4
Psychology & marketing
4
CSD working paper series
3
Cogent business & management
3
ICT India working paper
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of enterprise network management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of internet marketing and advertising : IJIMA
3
International journal of management practice : IJMP
3
Journal of business research : JBR
3
Journal of internet commerce
3
The journal of high technology management research
3
Working paper
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Business analyst : a refereed journal of Shri Ram College of Commerce
2
Discussion papers / CEPR
2
Economic research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Forschung aktuell
2
International journal of applied business and economic research
2
International journal of business competition and growth : IJBCG
2
International journal of business excellence : IJBEX
2
International journal of contemporary hospitality management
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of services, economics and management
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Consumer's attitude towards SMS advertising : a study in Nellore City, Andhra Pradesh, India
Reddy, T. Ravindra
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
2
,
pp. 253-258
Persistent link: https://www.econbiz.de/10011398446
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2
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
3
Designing a rural distribution network for mobile handsets in India : a conceptual framework
Sarkar, Dev Narayan
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
4
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011292562
Saved in:
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