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subject:"Produktentwicklung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Mobile Marketing"
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Produktentwicklung
Mobile Marketing
Mobile phone
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Consumer behaviour
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Mobile communications
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Mobilkommunikation
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Mobile marketing
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Fang, Zheng
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Luo, Xueming
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
BestMasters
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Business horizons
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of business information systems : IJBIS
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of marketing research
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The marketing review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Academy of Management journal : AMJ
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Acta Universitatis Danubius / Oeconomica
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Advances in e-business research series (AEBR)
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Advertising, promotion, and new media
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Always learning
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Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Bank of Finland research discussion papers
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business applications and computational intelligence
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Business education & accreditation : BEA
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CES working papers
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Creativity and innovation management
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Direct marketing : an international journal
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic markets : the international journal on networked business
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
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