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subject:"Produktivität"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Search: subject_exact:"Dienstleistungsbranche"
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Brand management ; Vol. 4
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The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
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2010
Persistent link: https://www.econbiz.de/10003922792
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2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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3
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
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