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subject:"Produktqualität"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of industrial economics"
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Produktqualität
Brand
55
Markenartikel
55
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
17
Markenführung
17
Theorie
16
Theory
16
USA
11
United States
11
Brand image
10
Markenimage
10
Advertising
6
Werbung
6
Bayes-Statistik
5
Bayesian inference
5
Product quality
5
Advertising effects
4
Einzelhandel
4
Experiment
4
Game theory
4
Handelsmarke
4
Retail trade
4
Spieltheorie
4
Store brand
4
Werbewirkung
4
Distribution channel
3
Internet marketing
3
Logit model
3
Logit-Modell
3
Market entry
3
Markteintritt
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Vertriebsweg
3
Arzneimittel
2
CRM
2
Competition
2
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English
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Erdem, Tülin
1
Hjorth-Andersen, Christian
1
Keane, Michael P.
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Naik, Prasad A.
1
Neeman, Zvika
1
Raboy, David G.
1
Rubel, Olivier
1
Srinivasan, Shuba
1
Sun, Baohong
1
Wiggins, Steven Neil
1
Yu, Jungju
1
Öry, Aniko
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Cowles Foundation discussion paper
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of industrial economics
The journal of product & brand management
13
Journal of retailing and consumer services
8
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
4
Applied economics
3
Journal of political economy
3
Nepalese journal of economics : a publication of Uniglobe College
3
CESifo working papers
2
ESMT working paper
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of hospitality management
2
International journal of industrial organization
2
Journal of economics and business research
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Working papers / TSE : WP
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Bar-Ilan University Department of Economics Research Paper
1
Brand management ; Vol. 1
1
Business and Economic Research : BER
1
Business history
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion papers : DP
1
Carleton economic papers : CEP
1
CentER DP
1
Columbia Business School Research Paper
1
DEM working paper series
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Department working papers / Bar-Ilan University, Department of Economics
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The benefit of collective reputation
Neeman, Zvika
;
Öry, Aniko
;
Yu, Jungju
-
2016
Persistent link: https://www.econbiz.de/10011647546
Saved in:
2
Optimal advertising when envisioning a product-harm crisis
Rubel, Olivier
;
Naik, Prasad A.
;
Srinivasan, Shuba
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1048-1065
Persistent link: https://www.econbiz.de/10009427801
Saved in:
3
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
4
Price premia to name brands : an empirical analysis
Wiggins, Steven Neil
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001212234
Saved in:
5
Evidence on agglomeration in quality space
Hjorth-Andersen, Christian
- In:
The journal of industrial economics
37
(
1988
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10001055721
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