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subject:"Produktqualität"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of industrial economics"
~subject:"Social Web"
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Search: subject_exact:"Markenware"
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Produktqualität
Social Web
Brand
306
Markenartikel
306
Brand management
237
Markenführung
237
Consumer behaviour
193
Konsumentenverhalten
193
Brand image
167
Markenimage
167
Beziehungsmarketing
64
Relationship marketing
64
Emotion
30
Luxury goods
30
Luxusgüter
30
Social web
27
Brand loyalty
20
Marketing management
18
Marketingmanagement
18
USA
17
United States
17
Internet marketing
15
Online-Marketing
15
Advertising effects
14
Markentreue
14
Werbewirkung
14
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenarchitektur
11
Personality psychology
11
Persönlichkeitspsychologie
11
Brand extension
10
Customer integration
10
Kundenintegration
10
Markentransfer
10
Measurement
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Messung
10
Theorie
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31
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English
32
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Carlson, Jamie
2
De Vries, Natalie Jane
2
Almazyad, Fadi
1
Azar, Salim L.
1
Bang, Nguyen
1
Brettel, Malte
1
Buil, Isabel
1
Butt, Osama J.
1
Chen, Huan
1
Clemenz, Julian
1
De Chernatony, Leslie
1
Doh, Sun-Jae
1
Duong, Giang Huong
1
Díaz García, Estrella
1
Faßnacht, Martin
1
Fernandes, Teresa
1
Ferreira, André
1
Foster, Mary
1
Francescucci, Anthony
1
Gabisch, Jason A.
1
Gadzinski, Gregory
1
Goetz, Daniela Maria
1
Guha, Mithila
1
Guzman, Francisco
1
Hawkins, Matthew A.
1
Hickman, Thomas M.
1
Hjorth-Andersen, Christian
1
Hung, Hsiu-Yu
1
Jassawalla, Avan R.
1
Kim, Eun-Ho
1
Korschun, Daniel
1
Kwon, Eun Sook
1
Langaro, Daniela
1
Lee, Doo-hee
1
Lee, Hyun Joung
1
Lee, Jong-Ho
1
Liu, Sindy
1
Loiacono, Eleanor T.
1
Long Hoang Le
1
Machado, Joana César
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Cowles Foundation discussion paper
The journal of brand management : an international journal
The journal of industrial economics
The journal of product & brand management
44
Journal of business research : JBR
35
Journal of retailing and consumer services
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing intelligence & planning
7
International journal of advertising : the review of marketing communications
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
Business horizons
5
Global business review
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Applied economics
3
Cogent business & management
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of political economy
3
Journal of service management
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ECONIS (ZBW)
32
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
3
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
4
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
5
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
6
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
7
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
8
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
9
The benefit of collective reputation
Neeman, Zvika
;
Öry, Aniko
;
Yu, Jungju
-
2016
Persistent link: https://www.econbiz.de/10011647546
Saved in:
10
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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