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subject:"Produktqualität"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of industrial economics"
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Search: subject_exact:"Markenware"
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Produktqualität
Brand
299
Markenartikel
299
Brand management
230
Markenführung
230
Consumer behaviour
188
Konsumentenverhalten
188
Brand image
162
Markenimage
162
Beziehungsmarketing
61
Relationship marketing
61
Luxury goods
30
Luxusgüter
30
Emotion
27
Social Web
27
Social web
27
Brand loyalty
18
Marketing management
18
Marketingmanagement
18
USA
17
United States
17
Advertising effects
14
Internet marketing
14
Online-Marketing
14
Werbewirkung
14
Markentreue
13
Brand architecture
11
Markenarchitektur
11
Personality psychology
11
Persönlichkeitspsychologie
11
Brand extension
10
Customer integration
10
Customer satisfaction
10
Kundenintegration
10
Kundenzufriedenheit
10
Markentransfer
10
Theorie
10
Theory
10
China
9
Corporate Social Responsibility
9
Corporate social responsibility
9
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4
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English
5
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Brettel, Malte
1
Clemenz, Julian
1
Faßnacht, Martin
1
Goetz, Daniela Maria
1
Hjorth-Andersen, Christian
1
Moeller, Timo
1
Neeman, Zvika
1
Raboy, David G.
1
Rumpf, Katia
1
Wiggins, Steven Neil
1
Yu, Jungju
1
Öry, Aniko
1
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Cowles Foundation discussion paper
The journal of brand management : an international journal
The journal of industrial economics
The journal of product & brand management
13
Journal of retailing and consumer services
8
Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
4
Applied economics
3
Journal of political economy
3
Nepalese journal of economics : a publication of Uniglobe College
3
CESifo working papers
2
ESMT working paper
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of hospitality management
2
International journal of industrial organization
2
Journal of economics and business research
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Working papers / TSE : WP
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Bar-Ilan University Department of Economics Research Paper
1
Brand management ; Vol. 1
1
Business and Economic Research : BER
1
Business history
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion papers : DP
1
Carleton economic papers : CEP
1
CentER DP
1
Columbia Business School Research Paper
1
DEM working paper series
1
Department working papers / Bar-Ilan University, Department of Economics
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The benefit of collective reputation
Neeman, Zvika
;
Öry, Aniko
;
Yu, Jungju
-
2016
Persistent link: https://www.econbiz.de/10011647546
Saved in:
2
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
3
How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian
;
Brettel, Malte
;
Moeller, Timo
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10009670174
Saved in:
4
Price premia to name brands : an empirical analysis
Wiggins, Steven Neil
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001212234
Saved in:
5
Evidence on agglomeration in quality space
Hjorth-Andersen, Christian
- In:
The journal of industrial economics
37
(
1988
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10001055721
Saved in:
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