//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Produktqualität"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of industrial economics"
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenware"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Produktqualität
Kundenintegration
Brand
288
Markenartikel
288
Brand management
240
Markenführung
240
Consumer behaviour
232
Konsumentenverhalten
232
Brand image
184
Markenimage
184
Beziehungsmarketing
69
Relationship marketing
69
Luxury goods
39
Luxusgüter
39
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Social Web
28
Social web
28
Brand loyalty
19
Marketing management
17
Marketingmanagement
17
Advertising
15
Werbung
15
Brand equity
14
Markentreue
13
Brand attitude
12
Branding
12
Einzelhandel
12
Retail trade
12
Personality psychology
11
Persönlichkeitspsychologie
11
Scale development
11
USA
11
United States
11
Brand personality
10
Celebrity endorsement
10
Celebrity-Werbung
10
Customer integration
10
Preismanagement
10
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Anderski, Matthias
1
Arruda, Carolina
1
Banerjee, Somak
1
Bean, Jonathan
1
Biswas, Abhijit
1
Briggs, Elten
1
Centeno, Dave
1
Chefor, Ellis
1
Chen, Hao
1
Couder, Julien
1
Desmet, Pierre
1
Dutta, Sujay
1
Essamri, Azzouz
1
Griebel, Lars
1
Hajli, Nick
1
Hjorth-Andersen, Christian
1
Janakiraman, Narayan
1
Jardim, William Carvalho
1
Johnson, Aaron
1
Kim, Jungkeun
1
Kim, Juran
1
Kim, Kyeongheui
1
Kovalchuk, Marina
1
Ladeira, Wagner Junior
1
Liu, Huimin
1
McKechnie, Sally
1
Mohana Shanmugam
1
Nardi, Vinicius Antonio Machado
1
Obilo, Obinna O.
1
Papagiannidis, Savvas
1
Park, Jongwon
1
Raboy, David G.
1
Richard, Marie-Odile
1
Rindell, Anne
1
Rintamäki, Jukka
1
Rita, Paulo
1
Saleh, Amin
1
Santini, Fernando de Oliveira
1
Sarasvuo, Sonja
1
Sivakumar, K.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of industrial economics
The journal of product & brand management
22
The journal of brand management : an international journal
12
Journal of retailing and consumer services
11
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
Journal of strategic marketing
4
Applied economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of political economy
3
Marketing intelligence & planning
3
Marketing theory
3
Nepalese journal of economics : a publication of Uniglobe College
3
CESifo working papers
2
ESMT working paper
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of industrial organization
2
Journal of economics and business research
2
Journal of global marketing
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The journal of consumer marketing
2
Working papers / TSE : WP
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Bar-Ilan University Department of Economics Research Paper
1
BestMasters
1
Brand management ; Vol. 1
1
Business and Economic Research : BER
1
Business history
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
4
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
5
Toward a conceptual understanding of co-creation in branding
Sarasvuo, Sonja
;
Rindell, Anne
;
Kovalchuk, Marina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 543-563
Persistent link: https://www.econbiz.de/10013194231
Saved in:
6
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
7
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
8
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
9
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
10
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->