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subject:"Produktqualität"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of industrial economics"
~subject:"Persönlichkeitspsychologie"
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Produktqualität
Persönlichkeitspsychologie
Brand
288
Markenartikel
288
Brand management
240
Markenführung
240
Consumer behaviour
232
Konsumentenverhalten
232
Brand image
184
Markenimage
184
Beziehungsmarketing
69
Relationship marketing
69
Luxury goods
39
Luxusgüter
39
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Social Web
28
Social web
28
Brand loyalty
19
Marketing management
17
Marketingmanagement
17
Advertising
15
Werbung
15
Brand equity
14
Markentreue
13
Brand attitude
12
Branding
12
Einzelhandel
12
Retail trade
12
Personality psychology
11
Scale development
11
USA
11
United States
11
Brand personality
10
Celebrity endorsement
10
Celebrity-Werbung
10
Customer integration
10
Kundenintegration
10
Preismanagement
10
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20
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Alemany Oliver, Mathieu
1
Arsena, Ashley
1
Banerjee, Somak
1
Biswas, Abhijit
1
Briggs, Elten
1
Chatzopoulou, Elena
1
Chen, Hao
1
Couder, Julien
1
Delgado-Ballester, Elena
1
Desmet, Pierre
1
Dutta, Sujay
1
Espersen, Peter
1
Fang, Xiang
1
Fazli-Salehi, Reza
1
Fernandez-Sabiote, Estela
1
Ferreira, Mário B.
1
Foti, Lianne
1
Hemetsberger, Andrea
1
Hjorth-Andersen, Christian
1
Hollenbeck, Candice R.
1
Janakiraman, Narayan
1
Japutra, Arnold
1
Jerónim, Rita
1
Jiang, Qingyun
1
Johnson, Aaron
1
Kim, Jungkeun
1
Kim, Kyeongheui
1
Liu, Huimin
1
Lunardo, Renaud
1
Madadi, Rozbeh
1
Michel, Géraldine
1
Molinillo, Sebastian
1
Navazhylava, Kseniya
1
Pandelaere, Mario
1
Park, Jongwon
1
Patrick, Vanessa M.
1
Raboy, David G.
1
Ramo, Tânia
1
Shepherd, Steven
1
Silvera, David H.
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Journal of business research : JBR
The journal of industrial economics
The journal of product & brand management
20
Psychology & marketing
15
Journal of retailing and consumer services
13
The journal of brand management : an international journal
13
Asia Pacific journal of marketing and logistics
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Handbook of brand relationships
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Journal of political economy
3
Marketing letters : a journal of research in marketing
3
Nepalese journal of economics : a publication of Uniglobe College
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers
2
ESMT working paper
2
European journal of marketing
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
Gabler Edition Wissenschaft
2
Global business review
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of technology marketing : IJTMkt
2
International review on public and non-profit marketing
2
Journal of economics and business research
2
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ECONIS (ZBW)
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1
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
2
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
5
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
8
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
9
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
10
Power distance belief and brand personality evaluations
Wang, Xuehua
;
Wang, Xiaoyu
;
Fang, Xiang
;
Jiang, Qingyun
- In:
Journal of business research : JBR
84
(
2018
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
Saved in:
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