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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Working paper / Center for Agricultural and Rural Development"
~person:"Janssen, Anne"
~subject:"Brand"
~subject:"Werbewirkung"
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Janssen, Anne
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Journal of global marketing
Working paper / Center for Agricultural and Rural Development
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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