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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Working paper / Center for Agricultural and Rural Development"
~person:"Quaye, Emmanuel Silva"
~subject:"Brand"
~subject:"Werbewirkung"
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Quaye, Emmanuel Silva
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Journal of global marketing
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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