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subject:"Produktqualität"
~person:"Draganska, Michaela"
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
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Produktqualität
Relationship marketing
Advertising effects
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Draganska, Michaela
Hakenes, Hendrik
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Huber, Frank
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Peitz, Martin
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Boyacı, Tamer
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Helfrich, Magdalena
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Herweg, Fabian
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Regier, Stefanie
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Bouamra-Mechemache, Zohra
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Cavaliere, Alberto
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Chen, Zhiqi
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Clark, C. Robert
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Crea, Giovanni
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Ding, Yucheng
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Doraszelski, Ulrich
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El Ouardighi, Fouad
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Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
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contributor
); …
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2008
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[Rev.]
Persistent link: https://www.econbiz.de/10003783463
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