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subject:"Prozessmanagement"
~person:"Bhatnagar, Navneet"
~subject:"Innovation diffusion"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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The role of a firm's innovation competence on customer adoption of service innovation
Bhatnagar, Navneet
;
Gopalaswamy, Arun Kumar
- In:
Management research review
40
(
2017
)
4
,
pp. 378-409
Persistent link: https://www.econbiz.de/10011707312
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