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subject:"Public relations"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~person:"Verlegh, Peeter"
~subject:"Internet marketing"
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Public relations
Internet marketing
Consumer behaviour
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Brand management
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Verlegh, Peeter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
3
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I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
3
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
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