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subject:"Public relations"
~isPartOf:"Journal of promotion management : JPM"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
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Loureiro, Sandra Maria Correia
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Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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Journal of marketing communications
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World review of entrepreneurship, management and sustainable development
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Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
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2
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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