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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~person:"Algharabat, Raed"
~subject:"Consumer involvement"
~subject:"Internet marketing"
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Algharabat, Raed
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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