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subject:"Public relations"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Internet marketing"
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Public relations
Brand image
Internet marketing
Social Web
67
Social web
67
Brand management
56
Markenführung
56
Consumer behaviour
39
Konsumentenverhalten
39
Markenimage
37
Online-Marketing
32
Brand
27
Markenartikel
27
Beziehungsmarketing
23
Relationship marketing
23
Social media
17
Customer integration
11
Kundenintegration
11
Viral marketing
6
Virales Marketing
6
social media
6
Consumer engagement
5
Advertising effects
4
Betriebliche Wertschöpfung
4
Brand community
4
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
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Emotion
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Fashion
4
Luxury goods
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Markentreue
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Carlson, Jamie
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The journal of brand management : an international journal
Journal of business research : JBR
222
International journal of internet marketing and advertising : IJIMA
114
Journal of retailing and consumer services
107
International journal of advertising : the review of marketing communications
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Technological forecasting & social change : an international journal
61
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
The journal of product & brand management
58
Tourism management : research, policies, practice
53
Business horizons
50
International journal of hospitality management
48
Information systems research : ISR
47
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Cogent business & management
42
Corporate communications : an international journal
42
International journal of technology marketing : IJTMkt
38
International journal of electronic marketing and retailing : IJEMR
37
SpringerLink / Bücher
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
Springer eBook Collection
33
International journal of business information systems : IJBIS
30
International journal of contemporary hospitality management
30
Electronic commerce research
29
Journal of travel and tourism marketing
29
Psychology & marketing
29
Journal of electronic commerce research : JECR
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
27
Journal of advertising research
26
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
51
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
4
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
9
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
10
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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