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subject:"Public relations"
~person:"Abid, Aman"
~subject:"Ambidextrous organization"
~subject:"Dynamic capabilities"
~subject:"Innovation management"
~subject:"Internet marketing"
~subject:"Social media in the workplace"
~type_genre:"Article in journal"
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Public relations
Ambidextrous organization
Dynamic capabilities
Innovation management
Internet marketing
Social media in the workplace
Beziehungsmarketing
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Elaboration-Likelihood model
1
Electoral campaign
1
Game theory
1
Marketing management
1
Marketingmanagement
1
Political marketing
1
Political party
1
Politische Partei
1
SMEB
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Social media
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Spieltheorie
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Voting behaviour
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Wahlkampf
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Wahlverhalten
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marketer-generated content
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political marketing
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relationship marketing
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relationship marketing orientation
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social media
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young voters
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Article in journal
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Abid, Aman
Filieri, Raffaele
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Dwivedi, Yogesh Kumar
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Brem, Alexander
10
Füller, Johann
9
Kumar, Vikas
9
Schweidel, David A.
9
Fogel, Joshua
8
Hollebeek, Linda D.
8
Karjaluoto, Heikki
8
Saxton, Gregory D.
8
Schivinski, Bruno
8
Stephen, Andrew T.
8
Bilgihan, Anil
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kim, Juran
7
Ko, Eunju
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
Rahman, Zillur
7
Soutar, Geoffrey N.
7
Tan, Yong
7
Thaichon, Park
7
Vrontis, Demetris
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Akram, Umair
6
Bonilla Quijada, María del Rocío
6
Chen, Huan
6
Cheung, Man Lai
6
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
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