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subject:"Radsport"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Anreiz"
~subject:"Doping"
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The influence of sport leagues on the business-to-business marketing of teams : the case of professional road cycling
Benijts, Tim
;
Lagae, Wim
;
Vanclooster, Benedict
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009410777
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