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subject:"Regional development"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Rozprawy i studia / Uniwersytet Szczeciński"
~subject:"Consumer behaviour"
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Regional development
Consumer behaviour
Place marketing
19
Standortmarketing
19
Brand management
12
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12
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10
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10
Place branding
6
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Journal of business research : JBR
Rozprawy i studia / Uniwersytet Szczeciński
Europäische Hochschulschriften / 5
2
International journal of wine business research : IJWBR
2
Markenkommunikation und Beziehungsmarketing
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International journal of advertising : the quarterly review of marketing communications
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International journal of entrepreneurship and small business : IJESB
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1
International journal of retail & distribution management
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Journal of economic geography
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
5
Aspekty rozwoju regionalnego : czynniki, instrumenty, zarządzanie
Rosa, Grażyna
(
ed.
);
Smalec, Agnieszka
(
ed.
)
-
2020
-
Wydanie I
Persistent link: https://www.econbiz.de/10012490188
Saved in:
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