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subject:"Regional development"
~person:"Baxter, Jessica"
~person:"Cardinale, Sylvia"
~subject:"Markenartikel"
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Regional development
Markenartikel
Place marketing
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Baxter, Jessica
Cardinale, Sylvia
Anholt, Simon
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Journal of marketing management : MM
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Marketing intelligence & planning
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ECONIS (ZBW)
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Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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2
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
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