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subject:"Regional development"
~person:"Bose, Sunny"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudie"
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Regional development
Beziehungsmarketing
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Place marketing
3
Standortmarketing
3
City marketing
2
Relationship marketing
2
Stadtmarketing
2
customer-based place brand equity (CBPBE)
2
place branding
2
Consumer behaviour
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Konsumentenverhalten
1
Place brand equity
1
Place branding
1
Public diplomacy
1
Tourism marketing
1
Tourismusmarketing
1
customer-based brand equity (CBBE)
1
destination brand loyalty
1
investment attractiveness
1
place attachment
1
place brand equity
1
regional identity
1
scale development
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Aufsatz in Zeitschrift
Aufsatzsammlung
Fallstudie
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Bose, Sunny
Bang, Nguyen
2
Colombo, Stefano
2
Leibenath, Markus
2
Roy, Sanjit
2
Agnes, Urbanne Treutz
1
Baker, Julie
1
Bashir, Makhmoor
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Brocato, E. Deanne
1
Brunner-Sperdin, Alexandra
1
Cadogan, John W.
1
Calzati, Viviana
1
Cardinale, Sylvia
1
Correira, Ricardo Fontes
1
Dessein, Joost
1
Dey, Dipanjan Kumar
1
Dollery, Brian
1
Fatemi, Adel
1
Foster, M. John
1
Fuente, Eduardo de la
1
Giudici, Paolo
1
Goebel, Christiane
1
Grant, Bligh
1
Guido, Gianluigi
1
Hamm, Rüdiger
1
Hart, Cathy
1
Hearfield, Colin
1
Hollebeek, Linda D.
1
Islam, Jamid Ul
1
Kowalik, Izabela
1
Köhler, Julia
1
Lorenzini, Eleonora
1
Melewar, T. C.
1
Messely, Lies
1
Mielke, Bernd
1
Mohanty, Pankaj Kumar
1
Młotkowska, Katarzyna
1
Nathan, Max
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Nefischer, Bernhard Alexander
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Journal of business research : JBR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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