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subject:"Relationship marketing"
~isPartOf:"Global business review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Brand image
183
Markenimage
183
Consumer behaviour
134
Konsumentenverhalten
134
Brand management
127
Markenführung
127
Brand
55
Markenartikel
55
Advertising effects
44
Werbewirkung
44
Beziehungsmarketing
35
Internet marketing
28
Online-Marketing
28
Social Web
25
Social web
25
Advertising
23
Marketing management
22
Marketingmanagement
22
Werbung
22
Celebrity endorsement
12
Celebrity-Werbung
12
Emotion
12
brand attitude
12
brand loyalty
11
social media
11
Brand loyalty
10
Customer integration
10
Customer satisfaction
10
India
10
Indien
10
Kundenintegration
10
Kundenzufriedenheit
10
Markentreue
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Personality psychology
9
Persönlichkeitspsychologie
9
Viral marketing
9
Virales Marketing
9
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English
35
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Beig, Faseeh Amin
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Baghi, Ilaria
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Global business review
Journal of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
Journal of business ethics : JOBE
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
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ECONIS (ZBW)
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1
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
4
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
5
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
6
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
7
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
8
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
9
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
10
The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
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