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subject:"Relationship marketing"
~isPartOf:"Global business review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Brand image
174
Markenimage
174
Consumer behaviour
143
Konsumentenverhalten
143
Brand management
138
Markenführung
138
Brand
61
Markenartikel
61
Advertising effects
57
Werbewirkung
57
Beziehungsmarketing
36
Internet marketing
35
Online-Marketing
35
Social Web
33
Social web
33
Advertising
29
Werbung
28
Marketing management
18
Marketingmanagement
18
Emotion
17
brand attitude
16
social media
13
brand equity
12
brand loyalty
12
purchase intention
12
Brand loyalty
11
Customer satisfaction
11
India
11
Indien
11
Kundenzufriedenheit
11
Markentreue
11
Viral marketing
11
Virales Marketing
11
Celebrity endorsement
10
Celebrity-Werbung
10
brand image
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Brand equity
8
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34
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36
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36
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36
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English
36
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Beig, Faseeh Amin
2
Loureiro, Sandra Maria Correia
2
Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Baghi, Ilaria
1
Bahtiar Mohamad
1
Bapat, Dhananjay
1
Bayarassou, Oula
1
Bayraktaroğlu, Gül
1
Becheur, Imene
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Cho, Su Yeon
1
Chopra, Anjali
1
Coelho, Pedro Simões
1
Dass, Sumanjit
1
Delgado-Ballester, Elena
1
Durif, Fabien
1
Gabrielli, Veronica
1
Ghrib, Hela
1
Gligor, David
1
Gligor, Nichole
1
Grappe, Cindy G.
1
Gumparthi, Vivek Pani
1
Guèvremont, Amélie
1
Hammick, Jinhyon Kwon
1
Jacob, Isaac
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Ju, Ilyoung
1
Kashi, Alireza Nalchi
1
Khan, Mohammad Furqan
1
Khanna, Monica
1
Kim, Mikyoung
1
Kiran, Faiqa
1
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Global business review
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
Journal of business ethics : JOBE
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
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ECONIS (ZBW)
36
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1
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
4
The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani
;
Srivastava, Mala
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
7
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
8
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
9
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
10
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
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