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subject:"Relationship marketing"
~isPartOf:"Global business review"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Brand management
Brand image
121
Markenimage
121
Consumer behaviour
99
Konsumentenverhalten
99
Markenführung
92
Brand
41
Markenartikel
41
Advertising effects
40
Werbewirkung
40
Advertising
22
Beziehungsmarketing
21
Werbung
21
Internet marketing
20
Online-Marketing
20
Social Web
18
Social web
18
Marketing management
13
Marketingmanagement
13
brand attitude
12
Emotion
11
India
10
Indien
10
brand loyalty
10
Celebrity endorsement
9
Celebrity-Werbung
9
social media
9
Customer satisfaction
8
Kundenzufriedenheit
8
brand equity
8
purchase intention
8
Brand loyalty
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Markentreue
7
Viral marketing
7
Virales Marketing
7
brand image
7
Brand equity
6
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2
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Article
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Aufsatz in Zeitschrift
94
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English
94
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Verma, Priyanka
3
Anabila, Peter
2
Beig, Faseeh Amin
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Nikhashemi, S. R.
2
Rita, Paulo
2
Singh, Anupam
2
Sondhi, Neena
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anand, Vijeta
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Arora, Sangeeta
1
Arun Kumar Tarofder
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Banerjee, Neelotpaul
1
Bapat, Dhananjay
1
Bayarassou, Oula
1
Bayraktaroğlu, Gül
1
Becheur, Imene
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Bhattacharya, Subhajit
1
Block, Martin P.
1
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Global business review
Journal of marketing communications
Journal of business research : JBR
367
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
171
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
74
International journal of hospitality management
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Journal of the Academy of Marketing Science
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of travel and tourism marketing
47
Journal of promotion management : innovations in planning and applied research
46
Tourism management : research, policies, practice
45
SpringerLink / Bücher
44
International journal of internet marketing and advertising : IJIMA
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
International marketing review
41
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of Islamic marketing
34
International journal of advertising : the review of marketing communications
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
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ECONIS (ZBW)
94
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
4
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
7
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
8
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
9
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
10
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
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