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subject:"Relationship marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Holiday behaviour"
~subject:"Markenführung"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Markenführung
Brand image
163
Markenimage
163
Brand management
89
Tourism marketing
66
Tourismusmarketing
66
Destination management
56
Destinationsmanagement
56
Consumer behaviour
48
Konsumentenverhalten
48
B-to-B-Marketing
47
Business-to-business marketing
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Destination image
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Pike, Steven
4
Casidy, Riza
3
Christodoulides, George
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Gupta, Suraksha
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Gursoy, Dogan
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Nyadzayo, Munyaradzi W.
3
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2
Bellou, Victoria
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Brown, Brian P.
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Cai, Liping A.
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Fu, Xiaoxiao
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He, Jiaxun
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Li, Chunxiao
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Lu, Lu
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Lv, Xingyang
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Ma, Jianan
2
Marquardt, Adam J.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Saraniemi, Saila
2
Sharma, Abhinav
2
Stylos, Nikolaos
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
373
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
174
Asia Pacific journal of marketing and logistics
80
European journal of marketing : EJM
79
Journal of travel and tourism marketing
79
Psychology & marketing
74
International journal of hospitality management
67
Journal of marketing communications
67
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Cogent business & management
50
Journal of international consumer marketing
50
Marketing letters : a journal of research in marketing
48
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
44
The IUP journal of brand management : IJBRM
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
The journal of consumer marketing
43
International marketing review
42
Journal of global marketing
42
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of Islamic marketing
38
Tourism management perspectives : TMP
38
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of hospitality marketing & management
33
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of fashion marketing and management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
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ECONIS (ZBW)
133
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
4
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
7
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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8
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
9
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
10
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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