//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Germany"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Germany
Konsumentenverhalten
Brand image
64
Markenimage
64
Brand management
49
Markenführung
49
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Consumer behaviour
21
Brand
17
Markenartikel
17
Marketing management
10
Marketingmanagement
10
Business network
7
Unternehmensnetzwerk
7
B2B branding
6
Brand equity
5
Corporate reputation
5
Firmenimage
5
Betriebliche Wertschöpfung
4
Emerging economies
4
Schwellenländer
4
Social Web
4
Social web
4
Stakeholder
4
Value creation
4
Brand loyalty
3
Brand value
3
Customer value
3
Dienstleistungsmarketing
3
Innovation
3
Internet marketing
3
Kundenwert
3
Online-Marketing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Services marketing
3
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Casidy, Riza
2
Ewing, Michael
2
Gupta, Suraksha
2
Adeola, Ogechi
1
Adomako, Samuel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Baek, Ingee
1
Basu, Sriparna
1
Behl, Abhishek
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Biedenbach, Galina
1
Brodie, Roderick J.
1
Brown, Brian
1
Brown, Brian P.
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Capon, Noel
1
Cretu, Anca E.
1
Davari, Arezoo
1
Deng, Qi
1
Du, Mingfei
1
Dwivedi, Yogesh Kumar
1
Enke, Margit
1
Fang, Dalu
1
Fearne, Andrew P.
1
Ferguson, Jodie L.
1
Foroudi, Pantea
1
Freytag, Per V.
1
Guo, Chiquan
1
Gölgeci, Ismail
1
Hajli, Nick
1
He, Jiaxun
1
Hsiao, Shih-Hui
1
Huang, Haiyang
1
Ingstrup, Mads Bruun
1
Iyer, Pramod
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
382
The journal of product & brand management
250
Journal of retailing and consumer services
227
The journal of brand management : an international journal
225
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
78
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
Journal of strategic marketing
57
Marketing intelligence & planning
55
Journal of global marketing
54
International marketing review
53
Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
SpringerLink / Bücher
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
45
Journal of the Academy of Marketing Science
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
The IUP journal of brand management : IJBRM
34
Tourism management : research, policies, practice
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
6
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
7
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
8
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
9
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
10
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->