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subject:"Relationship marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Perdue, Richard R."
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Relationship marketing
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Consumer behaviour
1
Creativity
1
Customer empowerment
1
Customer engagement
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Customer integration
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Hotel industry
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Open Innovation
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Social Web
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Perdue, Richard R.
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International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
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