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subject:"Relationship marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Social Web"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Social Web
Brand image
48
Markenimage
48
Brand management
41
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
33
Online-Marketing
33
Social web
29
Beziehungsmarketing
18
Advertising effects
15
Werbewirkung
15
Brand
12
Markenartikel
12
social media
11
Viral marketing
9
Virales Marketing
9
Advertising
7
Werbung
7
purchase intention
7
Facebook
6
Online retailing
6
Online-Handel
6
Brand loyalty
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Structural equation model
5
Strukturgleichungsmodell
5
brand equity
5
brand image
5
brand loyalty
5
Twitter
4
brand attitude
4
social media marketing
4
structural equation modelling
4
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44
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44
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English
44
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Kwon, Eun Sook
2
Al-Mamun, Abdullah
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Decker, Reinhold
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gammoh, Bashar S.
1
Garg, Prerna
1
Gautam, Omvir
1
George, Jossy P.
1
Giovanis, Apostolos
1
Godwin, Benny J.
1
Greve, Goetz
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Gursimranjit Singh
1
Güngör, Ayşegül Sağkaya
1
Heidari, Setareh
1
Ismail, Ahmed Rageh
1
Jaggi, Shamily
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
377
The journal of brand management : an international journal
287
The journal of product & brand management
283
Journal of retailing and consumer services
177
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
77
Journal of marketing communications
69
International journal of hospitality management
66
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of travel and tourism marketing
51
Journal of international consumer marketing
50
Cogent business & management
49
Journal of the Academy of Marketing Science
49
Marketing letters : a journal of research in marketing
48
Tourism management : research, policies, practice
48
Journal of promotion management : innovations in planning and applied research
46
SpringerLink / Bücher
44
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
International marketing review
41
Journal of marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of promotion management : JPM
39
European journal of marketing
37
International journal of advertising : the review of marketing communications
34
Journal of Islamic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
44
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1
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
9
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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