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subject:"Relationship marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Alalwan, Ali Abdallah"
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Relationship marketing
Beziehungsmarketing
1
Brand engagement
1
Brand equity
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Alalwan, Ali Abdallah
Hollebeek, Linda D.
4
Prentice, Catherine
4
Han, Xiaoyun
3
Khan, Imran
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Busser, James A.
2
Carlson, Jamie
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Journal of hospitality marketing & management
Journal of retailing and consumer services
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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