//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~person:"Kim, Dong Hoo"
~person:"Lee, Jaejin"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Konsumentenverhalten
Brand image
4
Consumer behaviour
4
Markenimage
4
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Advertising
2
Werbung
2
Advocacy advertising
1
Altruism
1
Altruismus
1
Augmented reality game
1
Brand
1
Cause-Related Marketing
1
Cause-related marketing
1
Computerspiel
1
Construal level theory
1
Experiment
1
Game theory
1
Markenartikel
1
Pokémon GO
1
Social network
1
Soziales Netzwerk
1
Spieltheorie
1
Video game
1
abstract message
1
altruistic motive
1
brand attitude
1
brand communications
1
brand image
1
concrete message
1
congruency
1
corporate credibility
1
experiment
1
familiarity of cause brands
1
issue involvement
1
issue support behavior
1
message agreement
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kim, Dong Hoo
Lee, Jaejin
Al Shurideh, Muhammad
2
Ju, Ilyoung
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Bhaduri, Gargi
1
Bigné Alcañiz, J. Enrique
1
Black, Matthew
1
Blaisi, LaVon F.
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
more ...
less ...
Published in...
All
Journal of marketing communications
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.
;
Lee, Jaejin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
Saved in:
2
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
3
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
4
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->