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subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~person:"Lee, Jaejin"
~subject:"Konsumentenverhalten"
~subject:"issue support behavior"
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Relationship marketing
Konsumentenverhalten
issue support behavior
Brand image
2
Consumer behaviour
2
Markenimage
2
Advertising
1
Advertising effects
1
Advocacy advertising
1
Altruism
1
Altruismus
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Markenführung
1
Social network
1
Soziales Netzwerk
1
Werbewirkung
1
Werbung
1
altruistic motive
1
brand attitude
1
congruency
1
corporate credibility
1
familiarity of cause brands
1
issue involvement
1
message agreement
1
purchase intention
1
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English
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Lee, Jaejin
Al Shurideh, Muhammad
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Bhaduri, Gargi
1
Bigné Alcañiz, J. Enrique
1
Black, Matthew
1
Blaisi, LaVon F.
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
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Journal of marketing communications
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ECONIS (ZBW)
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The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.
;
Lee, Jaejin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
Saved in:
2
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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