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subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
~subject:"Viral marketing"
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Relationship marketing
Markenführung
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Journal of marketing communications
Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Rheinwerk Computing
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Analyzing the strategic role of social networking in firm growth and productivity
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Building consumer-brand relationship in luxury brand management
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Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
1
Harnessing the power of social media and web analytics
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Informationsmanagement und strategische Unternehmensführung
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of sport management and marketing : IJSMM
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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Manthan : journal of commerce and management
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Marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Research in consumer behavior
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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The journal of brand management : an international journal
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The journal of product & brand management
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Word of mouth and social media
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Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
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