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subject:"Relationship marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Holiday behaviour"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Brand image
166
Markenimage
166
Consumer behaviour
93
Konsumentenverhalten
93
Brand management
87
Markenführung
87
Tourism marketing
62
Tourismusmarketing
62
Destination management
55
Destinationsmanagement
55
Urlaubsverhalten
49
Beziehungsmarketing
44
Brand
36
Designation of origin
36
Herkunftsbezeichnung
36
Markenartikel
36
Tourism
29
Tourismus
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Customer satisfaction
27
Kundenzufriedenheit
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Tourism destination
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Tourismusregion
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destination image
24
International tourism
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Internationaler Tourismus
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China
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Destination image
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Dienstleistungsqualität
10
Service quality
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Social Web
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Social web
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Corporate reputation
9
Firmenimage
9
Marketing management
9
Marketingmanagement
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Corporate Social Responsibility
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84
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Han, Heesup
5
Hyun, Sunghyup Sean
4
Kaushik, Arun Kumar
4
Kumar, Vikas
4
Japutra, Arnold
3
Li, Mimi
3
Pike, Steven
3
Tung, Vincent Wing Sun
3
Ahn, Jiseon
2
Cai, Liping A.
2
Chen, Chun-Chu
2
Chung, Jin-young
2
Huang, Zhuowei
2
Johnson, Lester W.
2
Kotsi, Filareti
2
Leckie, Civilai
2
Qu, Hailin
2
Simkin, Lyndon
2
Stylidis, Dimitrios
2
Wang, Youcheng
2
Yu, Jongsik
2
Agapito, Dora
1
Agrawal, Ashima
1
Ahmad, Bilal
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akbar, Muhammad Imad Ud Din
1
Alahakoon, Thilini
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amaya-Molinar, Carlos Mario
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Araujo, Arthur Barbosa de
1
Back, Ki-Joon
1
Back, Ki-joon
1
Baloglu, Seyhmus
1
Banerjee, Shubhomoy
1
Beatson, Amanda
1
Bertschy, Marjorie
1
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Journal of strategic marketing
Journal of travel and tourism marketing
Journal of business research : JBR
109
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
69
Tourism management : research, policies, practice
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
33
Cogent business & management
29
Tourism management perspectives : TMP
29
Journal of destination marketing & management
26
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
The service industries journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Administrative Sciences : open access journal
9
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
84
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
6
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
8
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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