//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Apostolos, Giovanis"
~person:"Massi, Marta"
~subject:"Holiday behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Holiday behaviour
Brand image
2
Consumer behaviour
2
Customer satisfaction
2
Dienstleistungsqualität
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Markenimage
2
Service quality
2
Beziehungsmarketing
1
Brand
1
Consumer attitudes
1
Fuzzy logic
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Italien
1
Italy
1
Markenartikel
1
Mobile communications
1
Mobilkommunikation
1
Museum
1
Museum atmosphere
1
Telecommunications industry
1
Telekommunikationssektor
1
Urlaubsverhalten
1
Verbrauchereinstellung
1
brand equity
1
brand trustworthiness
1
consumer behavioral intention
1
customer loyalty
1
intention to recommend
1
intention to revisit
1
perceived quality
1
service quality
1
service value
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Apostolos, Giovanis
Massi, Marta
Japutra, Arnold
3
Johnson, Lester W.
2
Leckie, Civilai
2
Simkin, Lyndon
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anees-ur-Rehman, Muhammad
1
Banerjee, Shubhomoy
1
Bertschy, Marjorie
1
Deb, Madhurima
1
Desbordes, Michel
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Fabrize, Robert
1
Fernandes, Teresa
1
Gaganpreet Singh
1
Goyal, Anita
1
Horbel, Chris
1
Javed, Mansoor
1
Johnston, Wesley James
1
Kaushik, Arun Kumar
1
Ketron, Seth
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Kumar, Vikas
1
Lin, Jialing
1
Lobo, Antonio
1
Lohan, Amanish
1
Martin, Brett
1
Mühlbacher, Hans
1
Nyadzayo, Munyaradzi
1
Oliveira, Marta
1
Papadimitriou, D.
1
Parganas, P.
1
Pervan, Simon J.
1
Piancatelli, Chiara
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
2
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->