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subject:"Relationship marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Holiday behaviour"
~subject:"brand equity"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
brand equity
Brand image
71
Markenimage
71
Brand management
56
Consumer behaviour
56
Konsumentenverhalten
56
Markenführung
56
Brand
30
Markenartikel
30
Beziehungsmarketing
19
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing management
9
Marketingmanagement
9
Social Web
7
Social web
7
Sportmarketing
7
Sports marketing
7
Internet marketing
6
Online-Marketing
6
Football
5
Fußball
5
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Professional sports
4
Profisport
4
Sponsoring
4
Sponsorship
4
brand loyalty
4
Advertising effects
3
Brand architecture
3
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English
24
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Japutra, Arnold
3
Johnson, Lester W.
2
Leckie, Civilai
2
Simkin, Lyndon
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Bertschy, Marjorie
1
Brashear-Alejandro, Thomas
1
Cuskelly, Graham
1
Deb, Madhurima
1
Desbordes, Michel
1
Doyle, Jason P.
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Fabrize, Robert
1
Fernandes, Teresa
1
Filo, Kevin
1
Gaganpreet Singh
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Goyal, Anita
1
Horbel, Chris
1
Javed, Mansoor
1
Johnston, Wesley James
1
Kaushik, Arun Kumar
1
Kelly, Sarah Jane
1
Ketron, Seth
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Kumar, Vikas
1
Kunkel, Thilo
1
Lin, Jialing
1
Lobo, Antonio
1
Lohan, Amanish
1
Manoli, Argyro Elisavet
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
109
The journal of product & brand management
78
The journal of brand management : an international journal
77
Journal of retailing and consumer services
73
Journal of travel and tourism marketing
67
Tourism management : research, policies, practice
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Cogent business & management
37
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
33
Tourism management perspectives : TMP
29
Journal of destination marketing & management
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
Journal of hospitality marketing & management
25
Psychology & marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of internet marketing and advertising : IJIMA
20
Journal of promotion management : innovations in planning and applied research
19
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of vacation marketing
18
Marketing intelligence & planning
18
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The service industries journal
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing
13
Administrative Sciences : open access journal
12
European journal of marketing
12
Journal of the Academy of Marketing Science
12
Journal of vacation marketing : an international journal
12
The international review of retail, distribution and consumer research
12
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European research studies
10
Global business review
10
International journal of market research
10
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ECONIS (ZBW)
24
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1
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
5
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
6
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
7
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
10
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
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