//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~language:"deu"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Markenführung
Social web
Brand image
3
Markenimage
3
Brand management
2
Deutschland
2
Germany
2
Markenpolitik
2
12.03.1987
1
Brand
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Product design
1
Produktgestaltung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Conference proceedings
Aufsatz im Buch
130
Book section
130
Hochschulschrift
111
Thesis
86
Graue Literatur
59
Non-commercial literature
59
Arbeitspapier
40
Working Paper
40
Article in journal
34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
19
Sammelwerk
19
Case study
18
Fallstudie
18
Aufsatzsammlung
14
Konferenzschrift
6
Fallstudiensammlung
4
Lehrbuch
4
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Interview
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Collection of articles written by one author
1
Company information
1
Elektronischer Datenträger
1
Firmeninformation
1
Guidebook
1
Market information
1
Marktinformation
1
Ratgeber
1
Sammlung
1
Statistik
1
more ...
less ...
Language
All
German
English
2
Spanish
1
Author
All
Schmidt, Holger J.
2
Baumgarth, Carsten
1
Institution
All
Springer Fachmedien Wiesbaden
2
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Published in...
All
Research
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
2
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->