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subject:"Relationship marketing"
~person:"Bodin, Örjan"
~person:"Kumar, Vikas"
~subject:"Local development"
~subject:"Social network"
~type_genre:"Article in journal"
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Relationship marketing
Local development
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Brand community commitment
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Bodin, Örjan
Kumar, Vikas
Kumar, Jitender
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Veloutsou, Cleopatra
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Journal of retailing and consumer services
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Management of natural resources at the community level : exploring the role of social capital and leadership in a rural fishing community
Bodin, Örjan
;
Crona, Beatrice I.
- In:
World development : the multi-disciplinary …
36
(
2008
)
12
,
pp. 2763-2779
Persistent link: https://www.econbiz.de/10003798392
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