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subject:"Relationship marketing"
~person:"Konuş, Umut"
~subject:"Electronic Commerce"
~type_genre:"Article in journal"
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Konuş, Umut
Neslin, Scott A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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