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subject:"Relationship marketing"
~subject:"B-to-B-Marketing"
~subject:"Event-Marketing"
~type_genre:"Reprint"
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A focus on customer experience and the changing roles of customers and consumers
Baron, Steve
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contributor
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2010
Persistent link: https://www.econbiz.de/10008664677
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
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Glynn, Mark S.
;
Little, Victoria
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2009
Persistent link: https://www.econbiz.de/10003836347
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