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subject:"Reputation"
~institution:"Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Brand management
Kundenzufriedenheit
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Einwiller, Sabine
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Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
National Bureau of Economic Research
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Gesellschaft für Ökologische Kommunikation mbH
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Haufe-Lexware GmbH & Co. KG
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
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Tectum Verlag
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Universität Trier
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Working paper / Institute for Media and Communications Management, University of St. Gallen
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Corporate branding study : theoretical concepts and empirical findings
Einwiller, Sabine
;
Will, Markus
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2001
Persistent link: https://www.econbiz.de/10003374392
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