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subject:"Reputation"
~isPartOf:"International studies of management and organization"
~person:"Balmer, John M. T."
~subject:"Brand architecture"
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Reputation
Brand architecture
Betriebswirtschaftsstudium
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Brand management
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Corporate brand
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Corporate reputation
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Economics department
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Firmenimage
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Graduate business education
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Markenarchitektur
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Balmer, John M. T.
Melewar, T. C.
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Bang, Nguyen
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Navare, Jyoti
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Sharifah Faridah Syed Alwi
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Ali, Raza
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Brønn, Carl
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Brønn, Peggy Simcic
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Pace, Stefano
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Rudd, John M.
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International studies of management and organization
European journal of marketing : EJM
5
The journal of brand management : an international journal
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Journal of business research : JBR
3
Corporate communications : an international journal
2
Brand culture
1
Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Foundations of corporate heritage
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Routledge interpretive marketing research
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The journal of product & brand management
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Working paper series / Bradford University School of Management
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Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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