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subject:"Retail assortment"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Zielke, Stephan"
~subject:"Pricing strategy"
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Retail assortment
Pricing strategy
Assortment
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Beziehungsmarketing
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customer confusion
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Zielke, Stephan
Cadeaux, Jack
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Fornari, Daniele
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The international review of retail, distribution and consumer research
Marketing : ZFP ; journal of research and management
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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