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subject:"Retail trade"
~isPartOf:"A reader in marketing communications"
~person:"Aydinli, Aylin"
~person:"Chugan, Pawan K."
~person:"Neslin, Scott A."
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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A reader in marketing communications
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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