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subject:"Retail trade"
~isPartOf:"International economics & finance journal : (IEFJ)"
~person:"Aydinli, Aylin"
~person:"Chugan, Pawan K."
~person:"Malik, Garima"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Retail trade
Indien
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Advertisement
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Advertising
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Advertising effects
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FMCG
1
India
1
Ländliche Entwicklung
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Ländlicher Raum
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Opinion Leader
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Rural
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Rural area
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Rural development
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Sales promotion
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Verkaufsförderung
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Aydinli, Aylin
Chugan, Pawan K.
Malik, Garima
Jain, Amit
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International economics & finance journal : (IEFJ)
International journal of economic issues : IJEI
5
Economics & finance notes
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
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Journal of retailing
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The IUP journal of marketing management : IJMM
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"Impact of T.V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International economics & finance journal : (IEFJ)
13
(
2018
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011989401
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