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subject:"Retail trade"
~isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~person:"DeRoos, Nicolas"
~subject:"Category Management"
~subject:"Consumer behaviour"
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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